
I will turn today’s post over to Studio 360, who brought you redesigning X-mas up to modern standards.
The hardest part is grasping the extent to which Valentine’s Day had become a more obnoxious than enjoyable holiday and finding glimmers of hope in the traditions of this holiday.
The Positive
Effusive with an intense display of affection in a single day.
Convenient with a predetermined palette of solutions.
Memorable with the potential for unique gestures.
The Negative
Generic with mass-produced, off-the-shelf solutions.
Divisive with the exclusion of singles.
Stressful with the pressure of getting the right token of affection.
Obnoxious with visual clichés of hearts and explosions of red.
Obnoxious with visual clichés of hearts and explosions of red.

Establishing Goals
We can’t fix everything, so we decided to focus on five aspects:
-Clarify expectations
-Simplify visual clutter
-Update color palette
-Revamp traditions
-Transform Cupid
Goal #1 - Clarify Expectations
Sorry single people, this day is not for you. Father’s Day isn’t for mothers and Mother’s Day isn’t for fathers… you have Spring Break, what else do you want?
Applies only to romantic love between two people, so if you want to celebrate friendship you will need to find another day.
Responsibility for displays of affection falls on both parties.
On January 1st discuss with your partner whether you will celebrate Valentine’s Day. Sign a piece of paper if needed.
Goal #2 - Simplify Visual Clutter
Among all the visual manifestations of Valentine’s, one stands apart as a recurring icon. The heart. But the heart is not unique to Valentine’s Day (the heart association, I <3 NY…).
By drawing from the heart’s symmetric anatomy and curved structure we arrive at a new, exclusive icon: The Valentine.
The Valentine stands for unity, simplicity, and partnership. It also makes the shape of a “V.”

Ahhh, there.

The Valentine can serve to indicate relationship status or romantic intentions depending on its orientation. It lets your friends know whether you are “open” or “closed” for romantic business.

Goal #3 - Update the Color Palatte
The primary color associated with Valentine’s Day is red, which is also the color for other significant icons. The supporting color is pink, in many hues… yuck.

Since red can not be owned by Valentine’s and there is equity in pink, a viable solution is magenta, a vibrant, contemporary and strong color — it is also a default printing ink, yielding efficient and sustainable print production.
Magenta is coupled with a dark gray for a touch of seriousness and sophistication — overlaying these two colors creates a third one, burgundy.

The Valentine rendered in various combinations of the new color palette. Personally, I like the white and grey backgrounds.

Goal #4 - Revamp Traditions
Tradition: The Valentine card
Offering a Valentine card as a display of affection has lost all sense of significance. Originally created by hand with meaningful materials and gestures, today’s mass-produced cards have lost all sense of romanticism. But how do you change people’s behaviour to go back to Valentine’s roots?

Introducing The Valentine Card Tax regulated by federal, state, and local law. Applied to any Valentine card design produced in quantities of 1,000 or more. Yes… Hallmark and American Greetings, you are out of luck.
If hand-made Valentine cards are not for you, get a silver marker and a stack of sticky notes branded with The Valentine, then use them to leave unexpected notes on Valentine’s Day and even throughout the year for your loved one to find.

Tradition: Flowers
Sure, flowers are pretty but a large percentage of the nearly 200 million sold in the U.S. on Valentine’s Day come all the way from Colombia — hello carbon footprint — harvested by workers in reportedly dire conditions and pay. Not to mention the chemical sprays and dies used to keep them looking pretty. Flowers must go.

Instead, and to retain the connection to an object that grows from our earth, we suggest selecting from a range of more functional, lasting organic products that, ahem, are also powerful aphrodisiacs: saffron, chili peppers, eggplant, ginger, durian, okra, and papaya.
Tradition: The chocolate
There is absolutely nothing wrong with chocolate on Valentine’s Day or any other day of the year. Banning it would be a crime. Chocolate… stays! (Abstain from enormous boxes though, it’s hard enough that most of us have already given up on New Year’s resolutions by this time.)

Goal #5 - Transform Cupid
When it comes to other Holidays’ characters, Cupid just does not measure up. We would like to offer some alternatives. Three of favorite illustrators to dreamed up possible replacements.

Chief Valentine Officer by Amanda Woodward
A more benevolent form of C-level executive, the CVO’s sole end-of-year bonus is the joy of procuring romantic love between two people, no matter how hard they are to bring together.

Heart Worm by Von Glitschka
On Valentine’s Day let your heart be infested with the Heart Worm. Its burrowing presence will give you passionate heart burn for the apple of your eye. Eat your heart out Cupid! Plus, it can flex into a number of helpful shapes.

The Love Puppy by Jessica Hische
Nothing sparks conversations between strangers — of both genders and all orientations — than a dog. This winged puppy rejects Cupid’s bow and arrow in favor of the Care Bears Stare, “in which the collected Bears stand together and radiate light from their respective tummy symbols. These combine to form a ray of love and good cheer which could bring care and joy into the target’s heart.”
An Improvement?
It’s not perfect, but it’s a start.
And, regardless of what you do or don’t do on Valentine’s, a simple “I love you” will be enough.

And for the record, we don’t celebrate Valentine’s Day :)
via underconsideration